the mocktail initiative

CALL TO ACTION

With the return of in-person corporate and networking events, Women in Lighting + Design (WILD) invites you to help implement an industry-wide Mocktail Initiative. With this initiative, WILD aims to create more inclusive events, allowing all persons to fully participate in the cultivated event experience. We call for event hosts to offer fun alcohol-free options at all in person social events where alcohol will be served, and to show the same level of care and consideration for non-drinkers as they do for other guests.

What is the benefit to offering mocktails or non-alcoholic beverage alternatives?

  1. It creates an Inclusive environment. Whether they dislike the taste, are abstaining, or just want to avoid the extra calories and carbohydrates, non-drinkers shouldn’t be excluded from the fun. When you promote non-alcoholic options at your events, you’re communicating to your guests that their comfort and enjoyment is important to you.
  2. It saves money. Alcohol is the most expensive ingredient that goes into a cocktail; beer and wine are more expensive than flavored club soda. Guests can enjoy a delicious drink without alcohol, and it helps your event funds go further.
  3. They’re safe. Mocktails or non-alcoholic beverages allow people to keep their wits about them, and eliminates the health and social risks associated with alcohol consumption.
  4. They’re fun. Companies and conference planning committees get a chance to play with ingredients and create a signature mocktail or non-alcoholic beverage that is branded to them, and is universally enjoyable. You’re not just offering a mocktail, you’re creating an experience. 

WILD encourages the lighting community to embrace the Mocktail Initiative by prominently offering alcohol-free beverages at networking and social events as an industry standard. Consider enhancing club soda with a flavored option alongside beer and wine and pairing liquor with a signature mocktail at top-tier events. We’re excited to see how our allies use their creativity to enhance their brand experience! 

Thank you for helping us make a safer and more inclusive community for everyone. If you’re in, let us know, and we’ll give you a shout out on social media! 

Email WILDMocktails@gmail.com to find out more.

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